Resume
Experiences
2022 - Present
SENIOR ENTERPRISE MARKETING OFFICER
True Digital Group
Ortigas, Metro Manila, PH
Bangkok, Thailand
Developed campaigns that increased brand awareness, created engagements with our communities and consumers to generate desired business results. Responsible for maintaining positive public and media relations. Developed new and comprehensive approaches to measure, build journeys, and drive effectiveness of all marketing growth initiatives
2022 - 2022
CREATIVE STRATEGIST & GRAPHIC DESIGNER
Freelance
Remote
Orchestrated brand-building strategies for clients by strengthening brand identities and increase awareness among the brand's respective target market.
2018 - 2022
BRAND COMMUNICATIONS SPECIALIST
Eastern Communications
Makati City, Metro Manila, PH
Handled year-long Above the line, Thematic and Tactical Communications, Corporate Marketing and Communication functions.
Oversees budget and agency management. Direct brand management, PR, media relations, corporate positioning, product launches, advertising and sales collaterals.
2016 - 2018
PRODUCTION COORDINATOR
Live PH
Pasig City, Metro Manila, PH
Responsibilities as Production Coordinator included handling logistics and other requirements for the Pre-Production Production, Post- Production of the Event.
2012 - 2016
PRODUCTION ASSISTANT
Megaforce Productions
Makati City, Metro Manila, PH
Responsibilities as production crew member included assisting in the production setup of the event.
2015 - 2015
INTERN
RSVP Film Studios
Makati City, Metro Manila, PH
I served as a production assistant for projects such as: Bravo Biscuits and Project Rice. I also helped in manning the schedule for equipment rentals and test edit previous commercial projects.
Education
2012 - 2016
ASSUMPTION COLLEGE
Bachelor of Communications
Major in Media Production
Makati City, Metro Manila, PH
Significant Coursework: Media production, Broadcasting, Communication and Communication Theories, Video production, Acting and Directing, Scriptwriting, Audio Visual Production, Applied Photography in
Print Media, Creative Writing, Broadcast and Institutional Video Production, Narrative Film, Integrated Marketing Media Planning and Evaluation of Effectiveness, Broadcast Content Development and Analysis, Advance Photography.
Professional Certificates
Certified Crisis Communications Planner
ICOR – The International Consortium for Organizational Resilience (2021)
Certified Digital Marketing Professional
Digital Marketing Institute, Ireland (2021)
Certificate in Creativity
Future Proof PH with Emily Abrera (2020)
Certified Marketing Professional
Sales and Marketing Institute, Australia (2019)
Certified Service Innovator
School of Design Sprint (2019)
Certificate in Effective Corporate Communication
Inquirer Academy (2019)
Certified Copywriter
Ateneo de Manila University (2019)
Certificate in Marketing Communications
Ateneo de Manila University (2019)
Technology
Adobe Creative Cloud such as Photoshop, Premier, Illustrator, Audition and Lightroom; MS Project; MS Office including PowerPoint, SharePoint, and Excel; Social media platforms